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EA Consulting
Stacking social media posts to create the engaging narrative your company embodies.
Digital Marketing • Social Media Management
Content Creation • Digital Copywriting
Case Study
PDXwoofmeow Rebrand
Rebranding of a business:
Highlights include the initial assessment of marketing needs, brand book, examples of social media posts, cross promotional in person event coordination, customized digital invitations and promotional video. The presentation concludes with the Return on Investment (ROI), which determines if the campaign was a success. Spoilers, it is a successful campaign with the ROI being $984. This means that there was $9.84 profit generated for every $1 spent.
Market Research Study:
Conduct an A/B test
The goal of the study is to have the target audience click on the CTA button which prompts them to schedule a pet service through the PDXwoofmeow website.
Using CTA clicks as the KPI, the ad featuring a cat achieved a 70% lift in performance compared to the ad featuring a dog.
Philanthropic Work:
Kerns Neighborhood Association
I am the social media manager for the Kerns Neighborhood Association, located in Portland Oregon. I founded the the Instagram page, to compliment the established Facebook page. My ongoing duties include: creating monthly social media themes, work within the themes to create posts to promote the monthly board meeting, take photos and videos at neighborhood events- then I turn them into Meta Reels and I repost community members posts on the KNA Story once every 24 hours.
I grew the audience by 350% in the first 30 days. After 12 months, the account had grown by 802%. Community engagement has increased- residents attend the monthly board meeting, our fundraising events are well attended and they are FUN!
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